Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
A majority of men and women publicly agree American employees are treated differently on the basis of gender. Women are significantly more likely to ...
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.
While 63% of Americans say publicly that younger generations don’t work as hard as older ones, just 41% agree with the statement privately. List experiment
Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...
