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This Is Your Brain on Brand
When you hear the word superhero, who comes to mind first? If you’re like most people, you probably think of Superman or Batman. Apologies in advance to all the triggered Marvel ...
Dude, Where’s My Monthly Survival Payment?
We all know that Grandma Phyllis sends us monthly checks because she can no longer remember our birthday, but what if Uncle Sam sent all Americans monthly checks to try and forget ...
Well, U.S. News and World Report Best Colleges, You Had a Good Run
Pop quiz: What’s the biggest problem with the American K-12 education system? If you answered “All of the above,” go to the head of the class and take another standardized test ...
TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
With global temperatures rising, many places that were once lush with vegetation will become deserts. To better prepare Americans for their eventual desert lives, we conducted a ...
It Might Sound Crazy but it Ain’t No Lie, it’s AI AI AI
In a world where Siri can send text messages and AI-generated deepfake videos are making headlines, it's getting harder to tell who's the real deal and who's an imposter. We ...
Some People Call it Football, Others Call it Potential-Death-Ball
With the World Cup over, it’s time to focus on real football. We don’t mean “real” in the sense of its name, as football clearly makes more sense for a sport played with feet ...
TrendSegments: Nostradamus Could Never
Remember in 2021 when we were all sure we’d gotten past the Bad Times? And we were rewarded with sheltering in place after having just left our shelters (#omicron), Taliban ...
Get Rich or Try Disputing the Definition
Between major market shifts and inflation, what it means to be rich and poor changes. While the poverty line gives some indication of what it means to be poor in the U.S., this ...
Everyone Thinks They're a Wrapper These Days
We’ve assembled a jury of your American peers to get the low-down on who’s privately exchanging goods and services in the name of all that is jolly. The verdict is Americans are ...