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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

This Is Your Brain on Brand

  • 2023/01/19
  • by Brendon Ellis

We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.

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Dude, Where’s My Monthly Survival Payment?

  • 2023/01/19
  • by Cory Manento

Among those who support universal basic income (UBI), the median suggestion for monthly payments to Americans is $1,000.

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Well, U.S. News and World Report Best Colleges, You Had a Good Run

  • 2023/01/19
  • by Sarah Binns

More than half of Americans (55%) believe schools should rethink how they teach students, rather than revert to the pre-COVID status quo (34%).

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TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum

  • 2023/01/19
  • by Jordan Boeder

We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!

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It Might Sound Crazy but it Ain’t No Lie, it’s AI AI AI

  • 2023/01/11
  • by Cory Manento

In three out of five categories, a slight majority of Americans were able to tell which content was AI-generated and which was human-generated.

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Some People Call it Football, Others Call it Potential-Death-Ball

  • 2023/01/11
  • by Jordan Boeder

Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.

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TrendSegments: Nostradamus Could Never

  • 2023/01/11
  • by Jordan Boeder

Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.

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Get Rich or Try Disputing the Definition

  • 2022/12/21
  • by Jordan Boeder

Americans believe the maximum amount of money a person can make per year and still be deemed poor is $25k.

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Everyone Thinks They're a Wrapper These Days

  • 2022/12/21
  • by Cory Manento

The vast majority (85%) of Americans would rather only give gifts than only receive them, if they had to choose.

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