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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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  • Society (55)
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See all

How Soon Is Yesterday?

  • 2023/06/07
  • by Cory Manento

Three-fourths of Americans are willing (either “very” or “somewhat”) to travel to the past.

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Things People Love: Being Corrected and Talking About Abortion

  • 2023/05/03
  • by Cory Manento

A big misperception? On average, Americans believe 51% of abortions occur in the first trimester; the actual proportion is 93%.

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Gene Genie

  • 2023/05/03
  • by Jordan Boeder

Fifty-seven percent of Americans would not replace one of their body parts with a robotic version even if a safe, effective, and cost-free option existed.

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Kicking Train Safety Regulators in the Caboose

  • 2023/03/08
  • by Cory Manento

Lack of safety regulations is most to blame for February's train derailment (43%); Norfolk Southern should fix the situation in East Palestine (34%)

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It Has Been 0 Days Since the Last Workplace Discrimination

  • 2023/03/08
  • by Brendon Ellis

A majority of men and women publicly agree American employees are treated differently on the basis of gender. Women are significantly more likely to ...

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All Aboard the Trauma Train

  • 2023/02/01
  • by Jordan Boeder

Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...

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It Might Sound Crazy but it Ain’t No Lie, it’s AI AI AI

  • 2023/01/11
  • by Cory Manento

In three out of five categories, a slight majority of Americans were able to tell which content was AI-generated and which was human-generated.

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TrendSegments: Nostradamus Could Never

  • 2023/01/11
  • by Jordan Boeder

Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.

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Get Rich or Try Disputing the Definition

  • 2022/12/21
  • by Jordan Boeder

Americans believe the maximum amount of money a person can make per year and still be deemed poor is $25k.

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