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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Everyone Thinks They're a Wrapper These Days

  • 2022/12/21
  • by Cory Manento

The vast majority (85%) of Americans would rather only give gifts than only receive them, if they had to choose.

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Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?

  • 2022/12/07
  • by Jordan Boeder

Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...

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Foosball Is the Devil

  • 2022/11/16
  • by Brendon Ellis

Regardless of what Americans know about Qatar, more than half of sports viewers don’t expect they’ll watch any World Cup matches.

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Pandemic! At the Disco

  • 2022/11/02
  • by Jordan Boeder

Over two-thirds of Americans (68%) believe the COVID-19 pandemic isn’t over.

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Trumped Up Charges

  • 2022/10/05
  • by Brendon Ellis

A majority of Republicans believe all four legal investigations into former President Trump are unfair, while roughly 90% of Democrats feel the opposite.

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Does a Party Bus Need Three Wheels?

  • 2022/09/21
  • by Cory Manento

While about half of respondents want the party to be in the center on economic and social issues, the other half envision parties across the ideological ...

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America’s Confessional Booth

  • 2022/09/21
  • by Brendon Ellis

Though 60% of men publicly agree that the choice to have an abortion should be left to a woman and her doctor, a minority of men privately agree with the ...

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Forgive Me, Forgive Me Not

  • 2022/07/21
  • by Kyle Block

Nearly a quarter of Americans (24%) support the government forgiving 100% of student loans.

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Don't Sleep on Sleep

  • 2022/07/07
  • by Brendon Ellis

Adults who average less than 7 hours of sleep per night are five times more likely to rate their overall sleep quality as poor (49% vs. 9%).

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