--- title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Consumers (3) description: Consumers | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit. (3) --- # Trendlines - [Show all](https://www.gradientmetrics.com/trendlines) - [Aging](https://www.gradientmetrics.com/trendlines/tag/aging) - [Brands](https://www.gradientmetrics.com/trendlines/tag/brands) - [Business](https://www.gradientmetrics.com/trendlines/tag/business) - [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint) - [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers) - [COVID](https://www.gradientmetrics.com/trendlines/tag/covid) - [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice) - [Culture](https://www.gradientmetrics.com/trendlines/tag/culture) - [economy](https://www.gradientmetrics.com/trendlines/tag/economy) - [Education](https://www.gradientmetrics.com/trendlines/tag/education) - [Employment](https://www.gradientmetrics.com/trendlines/tag/employment) - [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment) - [environment](https://www.gradientmetrics.com/trendlines/tag/environment) - [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment) - [Family](https://www.gradientmetrics.com/trendlines/tag/family) - [food](https://www.gradientmetrics.com/trendlines/tag/food) - [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild) - [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness) - [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday) - [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient) - [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure) - [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle) - [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment) - [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff) - [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing) - [Movies](https://www.gradientmetrics.com/trendlines/tag/movies) - [music](https://www.gradientmetrics.com/trendlines/tag/music) - [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there) - [Personality](https://www.gradientmetrics.com/trendlines/tag/personality) - [politics](https://www.gradientmetrics.com/trendlines/tag/politics) - [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships) - [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development) - [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective) - [Science](https://www.gradientmetrics.com/trendlines/tag/science) - [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal) - [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation) - [Society](https://www.gradientmetrics.com/trendlines/tag/society) - [Sports](https://www.gradientmetrics.com/trendlines/tag/sports) - [Tech](https://www.gradientmetrics.com/trendlines/tag/tech) - [travel](https://www.gradientmetrics.com/trendlines/tag/travel) - [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments) - [World](https://www.gradientmetrics.com/trendlines/tag/world) Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld [ Catherine Wagner2021/03/251 min read ## Online Hoarder or Brick & Mortar? Despite the decline in traffic with more Americans workcouching from home, most neighborhood streets are clogged with delivery trucks depositing all manner of American consumptive ... Start Reading ](https://www.gradientmetrics.com/trendlines/online-hoarder-or-brick-mortar)[ Brendon Ellis2020/11/19< 1 min read ## Gifts are Nice, Discounts are Better Now that Election Week (Year?) is finally behind us, we have made it to the holidays! Tis the season to be merry, jolly, and survive the financial burden of pleasing all your ... Start Reading ](https://www.gradientmetrics.com/trendlines/gifts-are-nice-discounts-are-better)[ Brendon Ellis2020/10/081 min read ## Udder Disappointment Have you ever wondered why the Starbucks drive-thru line has been slower than WFH wifi? It’s not because everyone immediately started ordering bespoke pour over coffee. It’s the ... Start Reading ](https://www.gradientmetrics.com/trendlines/udder-disappointment)[ Brendon Ellis2020/09/241 min read ## The Bare Necessities With avocado toast and smartphones entering the cultural and generational battles of 2020, we set out to understand how Americans’ perceived necessities, conveniences, and ... Start Reading ](https://www.gradientmetrics.com/trendlines/the-bare-necessities)[ Nina Sabarre2020/09/17< 1 min read ## A House Divided Start Reading ](https://www.gradientmetrics.com/trendlines/a-house-divided)[ Kyle Block2020/08/14< 1 min read ## But Where is the Tip Jar? Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before ... Start Reading ](https://www.gradientmetrics.com/trendlines/but-where-is-the-tip-jar)[ Kyle Block2020/06/051 min read ## OMG SUV With airplane travel unlikely to return soon, gas prices at pre-Millennium levels, and space becoming the newest dimension of luxury, SUVs maneuver into seven out of the top ten ... Start Reading ](https://www.gradientmetrics.com/trendlines/omg-suv)[ Kyle Block2020/05/21< 1 min read ## Saving For a Rainy Day/Week/Month/Year The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account? Start Reading ](https://www.gradientmetrics.com/trendlines/saving-for-a-rainy-day)[ Nina Sabarre2020/05/07< 1 min read ## Sharing is for Socialism Why restrict the sharing economy just to rides around town and a complete stranger’s apartment? Surely there has to be an interest in renting big-ticket household items on demand. ... Start Reading ](https://www.gradientmetrics.com/trendlines/sharing-is-for-socialism) [Load more posts](https://www.gradientmetrics.com/trendlines/tag/consumers/page/4) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.gradientmetrics.com/trendlines/tag/consumers" } ```