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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Online Hoarder or Brick & Mortar?

  • 2021/03/25
  • by Catherine Wagner

Only 24% of Americans say they prefer shopping online right now because it’s safer given COVID-19 safety.

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Gifts are Nice, Discounts are Better

  • 2020/11/19
  • by Brendon Ellis

When asked about their priorities for shopping during the holiday season, 32% of Americans ranked maximizing savings as their number one priority.

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Udder Disappointment

  • 2020/10/08
  • by Brendon Ellis

The whole dairy industry, writ large, better prepare for more upheaval as 2 in 5 Americans are open to purchasing milk, ice cream, cheese, and yogurt ...

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The Bare Necessities

  • 2020/09/24
  • by Brendon Ellis

More than one-quarter of Americans who were born after 1990 believe low-cost, rapid delivery services are an inalienable right.

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A House Divided

  • 2020/09/17
  • by Nina Sabarre

Among 20 different home types common across America, the most preferred is the modest yet highly functional Farmhouse style.

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But Where is the Tip Jar?

  • 2020/08/14
  • by Kyle Block

Buy Online, Pickup In Store was a fledgling retail trend in the before times that is now used by 54% of American shoppers at least once per month.

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OMG SUV

  • 2020/06/05
  • by Kyle Block

Men are more drawn to the tech-forward, gadget-filled Tesla, which takes spot #4 on the dudemobile ranking. For women, it’s unlucky spot #13.

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Saving For a Rainy Day/Week/Month/Year

  • 2020/05/21
  • by Kyle Block

The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?

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Sharing is for Socialism

  • 2020/05/07
  • by Nina Sabarre

Among a set of standard household items available for purchase at any suburban big-box store, tools have the highest rental likelihood — but interest is ...

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