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TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions
Ever set up a phone call with someone and secretly hope they don’t answer? That breeze you’re feeling is millions of millennials nodding in unison. For some New Year’s ...
An Inconvenient Tooth
Of all the day-to-day upkeep required of our insufferable human bodies, arguably no area is more high-maintenance than teeth. These primadonnas need to be brushed twice a day for ...
Halloween Party or Just You and a Smartie?
Late October fun isn’t just for the kiddos. It’s also for cosplayers, candy enthusiasts, horror movie buffs, and people who somehow can continue to take four hours out of every ...
“We are Young” by fun. (feat. Allergies)
Recently, we took a deep dive into Americans’ stomachs to figure out what makes vegetarians and carnivores tick. It was dark in there, so we’ve emerged donning our tiny ...
Americans’ Summer Love Is... Fall?
The Handiest Generation
We’ve all been there. You just moved to a new place, and you’re eager to hang up your wall decor so your kitchen doesn’t feel like the inside of a Wendy’s. In your hastiness you ...
Crush it At Your Next Backyard BBQ
Summer is here. For many Americans, that means more sunscreen, flip flops, chlorine exposure, and – when we get a break from climate change-induced scorching-hot temps – backyard ...
When You Have FOMO of FOMO
Congrats! Looks like the pandemic has made us all doctors and epidemiologists with degrees from WebMD. But it turns out the most common symptoms of COVID-19 are more psychological ...
Fatigued from Fatigue
Back in May, when we entered Britney 2007 levels of stir crazy, we asked Americans how they expect activities to change over the coming six months compared to "the before times." ...
