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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

  • 2022/03/02
  • by Cory Manento

We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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An Inconvenient Tooth

  • 2022/02/16
  • by Cory Manento

Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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Halloween Party or Just You and a Smartie?

  • 2021/10/20
  • by Cory Manento

49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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“We are Young” by fun. (feat. Allergies)

  • 2021/09/24
  • by Brendon Ellis

Americans 45 and younger are significantly more likely to report having a food intolerance compared to their older counterparts.

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Americans’ Summer Love Is... Fall?

  • 2021/09/10
  • by Cory Manento

Just 34% think late August is too soon to begin selling pumpkin products.

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The Handiest Generation

  • 2021/07/22
  • by Cory Manento

Americans, on average, agreed they could complete 5.5 of the 15 presented tasks without hiring a professional.

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Crush it At Your Next Backyard BBQ

  • 2021/07/08
  • by Cory Manento

Summer is here. For many Americans, that means more sunscreen, flip flops, chlorine exposure, and – when we get a break from climate change-induced ...

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When You Have FOMO of FOMO

  • 2021/01/29
  • by Nina Sabarre

Congrats! Looks like the pandemic has made us all doctors and epidemiologists with degrees from WebMD. But it turns out the most common symptoms of ...

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Fatigued from Fatigue

  • 2020/10/22
  • by Kyle Block

Today, 79% of Americans think masks are worn more frequently than in the beginning of the pandemic.

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