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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Level Up, Apron On

  • 2021/04/07
  • by Catherine Wagner

Of all the new skills Americans would like to learn, cooking is the skill du jour.

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Piña Coladas, Please

  • 2021/04/07
  • by Kyle Block

The two most important factors when choosing a post-pandemic vacation are (1) the destination and (2) who you’re traveling with.

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Online Hoarder or Brick & Mortar?

  • 2021/03/25
  • by Catherine Wagner

Only 24% of Americans say they prefer shopping online right now because it’s safer given COVID-19 safety.

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Aspire to Inspire

  • 2021/03/24
  • by Brendon Ellis

Together with Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society, we ...

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Who Run the World? (Or At Least Probably Should)

  • 2021/03/15
  • by Nina Sabarre

Overall, most Americans believe there are no gender differences when it comes to corporate management. However, among those who do perceive gender ...

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PTO ≠ Parental Time Off

  • 2021/03/15
  • by Nina Sabarre

Of the 57% of Americans who are parents, navigating childcare outside of a pandemic is a challenge. During the current public health crisis, the “village” ...

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Cancelled. Again? Is That Possible?

  • 2021/03/15
  • by Kyle Block

What do Abe and Seuss have in common (apart from an affinity for tall hats)? Among those who have an opinion on the matter, 31% of Republicans approve ...

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Stock Up On Marijuana Stonks?

  • 2021/02/26
  • by Catherine Wagner

With growing legalization, stonk investors are in a frenzy to figure out which marijuana stocks to purchase.

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Ramp Up to Get Down

  • 2021/02/26
  • by Brendon Ellis

As of early February, Americans predict more than a year and a half before we reach herd immunity or resume normal economic activity.

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