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Death to Death Row
On Monday, Virginia lawmakers gave final approval to end capital punishment, making it the 23rd state (and the first state in the South) to do so. Last week, Ohio legislators ...
Impeach Me Once, Shame on You. Impeach Me Twice...
For the second time in roughly a year, former President Donald Trump has been impeached, which means, for those of you counting at home, he’s been impeached twice as many times as ...
GameStop Won’t Stop
Now that the news cycle has oxygen to cover other interesting things happening in the world, said oxygen has been sucked up by a topic that most Americans would, on a normal day, ...
History Is History
After last summer’s nationwide reckoning with police brutality and systemic racism, this Black History Month may prove a turning point in recognizing that Black history deserves ...
Cupid, the Non-Essential Worker
Herd Mentality
We’re very excited (...eager...giddy, even) to announce that we are retiring one of our monthly tracked data points: the expected timing of a COVID-19 vaccine. Thanks to a couple ...
Divided in Sickness and in Health
When was the last time someone invited you to go shopping for healthcare with them? For many, the healthcare purchasing process is about as enjoyable as shopping for a coffin. ...
When You Have FOMO of FOMO
Congrats! Looks like the pandemic has made us all doctors and epidemiologists with degrees from WebMD. But it turns out the most common symptoms of COVID-19 are more psychological ...
2020 Holiday Double Take
Since so many Americans were naughty at the end 2020 by gathering indoors with frozen turkeys and loved ones, Santa rightfully brought us a massive block of Christmas coal in the ...
