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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Death to Death Row

  • 2021/02/26
  • by Nina Sabarre

Last week, Ohio legislators introduced a bipartisan bill to say RIP to the death penalty. Although these seem to be signs that the country is changing, ...

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Impeach Me Once, Shame on You. Impeach Me Twice...

  • 2021/02/11
  • by Brendon Ellis

When privacy is guaranteed, slightly more than half of Republicans (51%) agree Trump should be convicted – more than double the percentage who publicly ...

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GameStop Won’t Stop

  • 2021/02/11
  • by Brendon Ellis

For perspective, 61% of Americans do not engage in any type of stonk stock trading — either individually or through a brokerage.

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History Is History

  • 2021/02/11
  • by Kyle Block

More than three-quarters of Americans support increasing the amount of Black history and non-White history that is taught in public schools.

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Cupid, the Non-Essential Worker

  • 2021/02/11
  • by Nina Sabarre

Despite 53% of Americans being married or in a domestic/civil partnership, riding solo is the most preferred way to spend this Valentine’s evening.

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Herd Mentality

  • 2021/01/29
  • by Brendon Ellis

Something to keep a careful watch on is the 18% of Americans who report they do not plan to get vaccinated, imperiling the lofty but achievable goal of ...

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Divided in Sickness and in Health

  • 2021/01/29
  • by Kyle Block

Younger Americans are much more supportive than older Americans. In fact, Baby Boomers are the only age group that is less enthusiastic (only 32% approve) ...

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When You Have FOMO of FOMO

  • 2021/01/29
  • by Nina Sabarre

Congrats! Looks like the pandemic has made us all doctors and epidemiologists with degrees from WebMD. But it turns out the most common symptoms of ...

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2020 Holiday Double Take

  • 2021/01/14
  • by Kyle Block

Then we have the armed insurrection of the US Capitol. Ready for a little blame game? While 72% of Democrats believe Donald Trump is to blame, only 24% of ...

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