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Saving For a Rainy Day/Week/Month/Year
The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?
Sharing is for Socialism
Why restrict the sharing economy just to rides around town and a complete stranger’s apartment? Surely there has to be an interest in renting big-ticket household items on demand. ...
Take Me Out to the Food Court
What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?
You Are What You Feed
People often describe their personalities in terms of animals: “curious like a cat,” “loyal like a dog.” This got us wondering how personalities are correlated with pet preference?
Are We There Yet?
Farm to Formica
Yes, Netflix, We're Still Watching
Remember your New Year’s Resolution from 1999 to start growing your own heirloom tomatoes? Read one book a month? Read one book a month in a new language? Well, lockdown is the ...
Zoomed Out
Yes, most of us are shuttered in. But we’re still making decisions on how to spend our time and — conveniently — Gradient’s preferred quarantine activity is modeling how people ...
We’re in a Love-Hate Relationship
Starbucks, with its 15,000+ locations across the county, is the most divisive brand. Half of Americans couldn’t get through a day without a grande Pike Place and the other half ...
