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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Saving For a Rainy Day/Week/Month/Year

  • 2020/05/21
  • by Kyle Block

The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?

Read more

Sharing is for Socialism

  • 2020/05/07
  • by Nina Sabarre

Among a set of standard household items available for purchase at any suburban big-box store, tools have the highest rental likelihood — but interest is ...

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Take Me Out to the Food Court

  • 2020/05/07
  • by Brendon Ellis

What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?

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You Are What You Feed

  • 2020/05/07
  • by Kyle Block

Most Americans consider themselves dog people, but both dog and cat people over-index on openness to experiences compared to those with no furry allegiance

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Are We There Yet?

  • 2020/04/24
  • by Thomas Vladeck

Americans 65 and older think the economy will return to normal activity more than a month later than Americans aged 18-30 (6.8 vs 5.5 months).

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Farm to Formica

  • 2020/04/24
  • by Kyle Block

For starters (aka an appetizer) only 20% of Americans say the grocery items they need are always available.

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Yes, Netflix, We're Still Watching

  • 2020/04/24
  • by Nina Sabarre

While in lockdown, 67% of Americans are watching more TV and 59% are watching more movies.

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Zoomed Out

  • 2020/04/24
  • by Kyle Block

Our experiment surfaced the ultimate food, beverage, activity, and apparel preferences for an ideal evening spent in quarantine.

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We’re in a Love-Hate Relationship

  • 2020/04/10
  • by Kyle Block

Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

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