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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Pandemic! At the Disco

  • 2022/11/02
  • by Jordan Boeder

Over two-thirds of Americans (68%) believe the COVID-19 pandemic isn’t over.

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TrendSegments: Panic! At the Deserted Island

  • 2022/11/02
  • by Brendon Ellis

We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.

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Petty Penny for Your Thoughts

  • 2022/10/19
  • by Cory Manento

66% of Americans say they are “very likely” to vote when prompted to think about someone they disagree with politically and canceling out their vote.

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TrendSegments: Star Studded Streets

  • 2022/10/19
  • by Jordan Boeder

55% of Americans have seen a celebrity and about three-fourths (74%) of them have seen more than one. How people react to celebs differs by generation.

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Falling for Fall

  • 2022/10/05
  • by Jordan Boeder

44% of Americans agree fall is the best season. The rest are wrong. Northeasterners are least likely (38%) to choose fall as their favorite season.

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Trumped Up Charges

  • 2022/10/05
  • by Brendon Ellis

A majority of Republicans believe all four legal investigations into former President Trump are unfair, while roughly 90% of Democrats feel the opposite.

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TrendSegments: American Idol, GOAT Edition

  • 2022/10/05
  • by Cory Manento

We used a MaxDiff experiment to determine who is the greatest singer of all time.

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Mosey to the Moon or Maneuver to Mars?

  • 2022/09/21
  • by Jordan Boeder

44% of Americans would like to take a celestial trip with their significant other, followed by their best friend (25%).

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Does a Party Bus Need Three Wheels?

  • 2022/09/21
  • by Cory Manento

While about half of respondents want the party to be in the center on economic and social issues, the other half envision parties across the ideological ...

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