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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

America’s Confessional Booth

  • 2022/09/21
  • by Brendon Ellis

Though 60% of men publicly agree that the choice to have an abortion should be left to a woman and her doctor, a minority of men privately agree with the ...

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TrendSegments: Metaverse—Fad or Fade?

  • 2022/09/21
  • by Cory Manento

Do people think the metaverse is a passing fad, or something with a little more staying power?

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If You Don’t Have Anything Nice to Say About People with Student Debt…

  • 2022/09/08
  • by Cory Manento

Upon ingesting the list experiment truth serum, Americans across parties are inclined to be lenient toward borrowers.

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EVading Tax Credits

  • 2022/09/08
  • by Jordan Boeder

Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.

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A Compass to Navigate Business Uncertainty

  • 2022/09/08
  • by Thomas Vladeck

The ability to navigate highly uncertain environments is a competitive advantage. Research functions that are intentional about research efforts deliver ...

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TrendSegments: Time to Retire, Grandpa

  • 2022/09/08
  • by Cory Manento

Among those who are currently employed, 32% are at least somewhat worried about losing their job.

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No Pinching Pennies for Politicians

  • 2022/08/17
  • by Jordan Boeder

The average American believes the president earns around $661k, 20% more than their actual $400k salary.

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Streaming Service SmackDown!

  • 2022/08/17
  • by Brendon Ellis

We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.

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TrendSegments: Rob Me Once, Shame On Me

  • 2022/08/17
  • by Cory Manento

A man has a sign saying, “I will rob anyone who comes near me.” Your friend approaches him. The man robs your friend. Whose fault is the robbery?

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