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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Keep the Classics, Ya Filthy Animals

  • 2021/12/22
  • by Jordan Boeder

Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.

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TrendSegments: Americans Say Yippie-Kay-Nay

  • 2021/12/08
  • by Jordan Boeder

Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.

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TrendSegments: How Much Quid to Play Some Squid...Games

  • 2021/11/18
  • by Jordan Boeder

Surprisingly, those with a household income of over $100,000 were more likely to want to risk their lives in a game of double dutch.

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TrendSegments: The Rise of the Reboots

  • 2021/11/03
  • by Jordan Boeder

Americans love sequels, prequels, and reboots! Well, not all sequels and reboots.

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Don’t Feel Bad, Music Peaked in High School, Too

  • 2021/07/08
  • by Cory Manento

An absolute Thriller of a decade, a plurality of Americans (23%) think that the 1980s produced the best music.

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We All Scream for Streaming

  • 2021/06/18
  • by Brendon Ellis

76% of Americans subscribe to at least one video streaming service.

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Yes, Netflix, We're Still Watching

  • 2020/04/24
  • by Nina Sabarre

While in lockdown, 67% of Americans are watching more TV and 59% are watching more movies.

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Zoomed Out

  • 2020/04/24
  • by Kyle Block

Our experiment surfaced the ultimate food, beverage, activity, and apparel preferences for an ideal evening spent in quarantine.

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