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Keep the Classics, Ya Filthy Animals
While your belief in Santa Claus may wane over time, your love for The Santa Clause and other Christmas classics will surely never die (except Die Hard, ironically). But which ...
TrendSegments: Americans Say Yippie-Kay-Nay
Every Christmas, the same old questions arise. Is Santa real? Will Dad come home this year? Is Die Hard a Christmas movie? Worry no longer because we have the answer to the most ...
TrendSegments: How Much Quid to Play Some Squid...Games
Do you wanna play a game? How about a squid game? Among the 65% of Americans who have watched the hit Netflix series Squid Game, a third said they would partake in such an event. ...
TrendSegments: The Rise of the Reboots
What’s the greatest gift of the holiday season? Sorry, Tiny Tim, it’s not the Christmas spirit. The best presents are the action-packed, rock-em sock-em blockbusters!
Don’t Feel Bad, Music Peaked in High School, Too
What’s the best era of music? Do people prefer to moonwalk or would they rather be Walking on the Sun? (We would like to issue a formal apology for referencing MJ and Smash Mouth ...
We All Scream for Streaming
Video streaming might feel familiar and practiced. But in the not-so-distant past, we drove to Blockbuster to rent flimsy plastic boxes with even flimsier film inside. And while ...
Yes, Netflix, We're Still Watching
Remember your New Year’s Resolution from 1999 to start growing your own heirloom tomatoes? Read one book a month? Read one book a month in a new language? Well, lockdown is the ...
Zoomed Out
Yes, most of us are shuttered in. But we’re still making decisions on how to spend our time and — conveniently — Gradient’s preferred quarantine activity is modeling how people ...