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Gifts are Nice, Discounts are Better
Now that Election Week (Year?) is finally behind us, we have made it to the holidays! Tis the season to be merry, jolly, and survive the financial burden of pleasing all your ...
Counting on Democracy
From toilet paper hoarding to Zoom bombing, let’s just say 2020 has left us all with some trust issues. In addition to folks not trusting the polls, 1 in 4 Americans do not fully ...
Thanksgiving 2020: Giving Thanks it’s Nearly Over
If you thought serving Tofurky was the biggest heresy to the tradition of Thanksgiving, then Thanksgiving 2020 is sure to ruffle your (turkey) feathers.
Fatigued from Fatigue
Back in May, when we entered Britney 2007 levels of stir crazy, we asked Americans how they expect activities to change over the coming six months compared to "the before times." ...
Did Someone Move the Finish Line?
Election Intention
Hey, remember that time you said you were finally going to get in shape, but ended up prematurely eating all the Halloween candy instead? Or when you said you wanted to “spark ...
Candy Conundrum
Wanna hear something really scary? 75% of Americans say Halloween is going to be at least somewhat different this year and — even more macabre — half don’t plan to do anything ...
Udder Disappointment
Have you ever wondered why the Starbucks drive-thru line has been slower than WFH wifi? It’s not because everyone immediately started ordering bespoke pour over coffee. It’s the ...
The Bare Necessities
With avocado toast and smartphones entering the cultural and generational battles of 2020, we set out to understand how Americans’ perceived necessities, conveniences, and ...