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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Minority Rules

  • 2020/09/24
  • by Brendon Ellis

A plurality of Americans (49%) prefer a direct popular voting system compared to the 29% who are faithful to election tradition.

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Principles in Practice

  • 2020/09/24
  • by Nina Sabarre

At Gradient, we live by and ground our work in core principles that exemplify values of transparency, collaboration, intentionality, and the importance of ...

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A House Divided

  • 2020/09/17
  • by Nina Sabarre

Among 20 different home types common across America, the most preferred is the modest yet highly functional Farmhouse style.

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Gentlemen, Re-start Your Engines

  • 2020/09/17
  • by Brendon Ellis

NFL fans are fine-tuning their fantasy lineups in eager anticipation of the 2020 season’s opening kick-off. And even though they’re forced to leave their ...

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Press 9 for Appendicitis

  • 2020/09/17
  • by Kyle Block

Troublingly, the rate of healthcare loss for Black Americans is more than double the national average at 30%.

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Finally, We’ve (Sort of) Plateaued

  • 2020/08/27
  • by Kyle Block

Predicted vaccine availability has seen a big drop to just north of 14 months from July’s 17 months

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Pigeonholed Party Politics

  • 2020/08/27
  • by Kyle Block

This month, we set Bullseye on voters to see what it can tell us about voter preferences across a wide suite of policy, cultural, political, and financial ...

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Cancel Me This

  • 2020/08/27
  • by Brendon Ellis

The debate about cancel culture is fierce, and a consensus seems distant and unlikely. In the meantime, it’s probably best to be respectful and treat ...

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But Where is the Tip Jar?

  • 2020/08/14
  • by Kyle Block

Buy Online, Pickup In Store was a fledgling retail trend in the before times that is now used by 54% of American shoppers at least once per month.

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