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Minority Rules
So there’s this little election coming up in just over a month. While Americans vociferously debate, argue, and (in some cases) slug it out over the merits of their favored ...
Principles in Practice
At Gradient, we live by and ground our work in core principles that exemplify values of transparency, collaboration, intentionality, and the importance of relationships. We ...
A House Divided
Gentlemen, Re-start Your Engines
Remember when professional sports were a distraction from the trials of the day? Now, courts, fields, and ice rinks are as much a political and cultural battleground as Ohio, ...
Press 9 for Appendicitis
The only folks who miss the doctor’s office waiting room are children skipping school to find Nemo in the fish tank. These days we all get hold music and pre-recorded reminders to ...
Finally, We’ve (Sort of) Plateaued
Our monthly tracking of expectations for the economy to resume normal economic activity and the availability of a vaccine has finally, finally leveled. And we even see a glimpse ...
Pigeonholed Party Politics
Our R&D efforts into predictive modeling are well underway, so we wanted to share an exciting update on the latest development of Bullseye. Last month we showed off how well ...
Cancel Me This
Hell hath no fury like a Tweeter scorned; just ask the latest targets of what has been dubbed “cancel culture.” The term describes a phenomenon where people, often celebrities, ...
But Where is the Tip Jar?
Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before ...
