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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Negatively Positive

  • 2020/07/02
  • by Thomas Vladeck

Where is the pandemic spreading? And how quickly? That is the question rt.live attempts to answer, a site with daily updates and graphics on the effective ...

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A Sneak Peek on Bullseye

  • 2020/07/02
  • by Kyle Block

As the scrappy, bound-pushing, quantitative researchers we like to think we are — we set out to find a way to predict preferences for more than 4,000 ...

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To Each Their Own

  • 2020/07/02
  • by Kyle Block

Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...

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Heavy Weights

  • 2020/06/18
  • by Kyle Block

After three months of lockdown, two-thirds of us are watching more TV and movies, and nearly half of us are eating more. With public gyms and recreation ...

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Brands Talk the Talk

  • 2020/06/18
  • by Kyle Block

There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?

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OMG SUV

  • 2020/06/05
  • by Kyle Block

Men are more drawn to the tech-forward, gadget-filled Tesla, which takes spot #4 on the dudemobile ranking. For women, it’s unlucky spot #13.

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The Great Panpression

  • 2020/06/05
  • by Kyle Block

With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many.

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The Show Must Go On(line)

  • 2020/06/05
  • by Kyle Block

Wishing you had a crystal ball to see what life will look like in six months if the COVID-19 pandemic subsides? What if it doesn’t?

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Power To the People

  • 2020/05/21
  • by Kyle Block

Have you ever wished that you were the one making the rules? How about the rules governing how to get through a global pandemic? Yeah, didn’t think so.

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