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But Where is the Tip Jar?
Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before ...
Lockdown to Get Down
No travel. No sports. No restaurants. No fun.
No, Kids, We’re Not There Yet.
In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available.
Negatively Positive
Heavy Weights
After three months of lockdown, two-thirds of us are watching more TV and movies, and nearly half of us are eating more. With public gyms and recreation centers mostly off-limits, ...
The Great Panpression
With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many. Of these households, 45% ...
The Show Must Go On(line)
Wishing you had a crystal ball to see what life will look like in six months if the COVID-19 pandemic subsides? What if it doesn’t? (Absolutely no shame if you already threw out ...
Power To the People
Have you ever wished that you were the one making the rules? How about the rules governing how to get through a global pandemic? Yeah, didn’t think so.
Saving For a Rainy Day/Week/Month/Year
The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?
