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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 

    • Society (49)
    • politics (42)
    • COVID (33)
    • Consumers (31)
    • TrendSegments (29)
    • Culture (22)
    • economy (20)
    • lifestyle (19)
    • Entertainment (16)
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    • food (14)
    • health & wellness (13)
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    • conjoint (2)
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    • Aging (1)
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    • MaxDiff (1)
    • Seasonal (1)
    See all

    TrendSegments: Metaverse—Fad or Fade?

    • 2022/09/21
    • by Cory Manento

    Do people think the metaverse is a passing fad, or something with a little more staying power?

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    TrendSegments: Rob Me Once, Shame On Me

    • 2022/08/17
    • by Cory Manento

    A man has a sign saying, “I will rob anyone who comes near me.” Your friend approaches him. The man robs your friend. Whose fault is the robbery?

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    Celebrity-in-Chief

    • 2022/08/03
    • by Brendon Ellis

    Tom Hanks is the best celebrity presidential option. Hanks carries 83% of the vote share, on average, when matched up against another random celebrity. ...

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    Bros Before Booze?

    • 2022/07/21
    • by Jordan Boeder

    Across occasions, Americans are split on whether the drinking partner or type of alcohol matters more.

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    TrendSegments: “I’ll Take Geography for $500.” Said No One.

    • 2022/07/21
    • by Sarah Binns

    We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...

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    Are Tattoos Taboo?

    • 2022/07/07
    • by Jordan Boeder

    Among the 44% of Americans who have a tattoo, roughly one in four (28%) regret their body art.

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    Tell Tales of Wedding Bells

    • 2022/06/22
    • by Jordan Boeder

    80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

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    TrendSegments: mindblown.gif

    • 2022/06/22
    • by Brendon Ellis

    The most mindblowing facts? The human heart beats more than 2.5 billion times in an average lifetime and the average cloud weighs about 1.1 million pounds.

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    You Wanna Pizza Me?

    • 2022/06/08
    • by Cory Manento

    New York City (36%) outpaces Chicago (20%) and Detroit (4%) as the American city with the best pizza.

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