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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Bros Before Booze?

  • 2022/07/21
  • by Jordan Boeder

Across occasions, Americans are split on whether the drinking partner or type of alcohol matters more.

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TrendSegments: “I’ll Take Geography for $500.” Said No One.

  • 2022/07/21
  • by Sarah Binns

We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...

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Are Tattoos Taboo?

  • 2022/07/07
  • by Jordan Boeder

Among the 44% of Americans who have a tattoo, roughly one in four (28%) regret their body art.

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Tell Tales of Wedding Bells

  • 2022/06/22
  • by Jordan Boeder

80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

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TrendSegments: mindblown.gif

  • 2022/06/22
  • by Brendon Ellis

The most mindblowing facts? The human heart beats more than 2.5 billion times in an average lifetime and the average cloud weighs about 1.1 million pounds.

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You Wanna Pizza Me?

  • 2022/06/08
  • by Cory Manento

New York City (36%) outpaces Chicago (20%) and Detroit (4%) as the American city with the best pizza.

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Contentment Is the Greatest Resource

  • 2022/04/21
  • by Jordan Boeder

Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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TrendSegments: With a Little Yelp from My Friends

  • 2022/04/21
  • by Brendon Ellis

Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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Vampires Could Be Morning People Now

  • 2022/04/06
  • by Sarah Binns

Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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