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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Do I Get a Stamp?

  • 2021/05/07
  • by Catherine Wagner

Among vaccine passport skeptics, twice as many are Republicans (48%) than Democrats (23%), while 30% are Independent.

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Piña Coladas, Please

  • 2021/04/07
  • by Kyle Block

The two most important factors when choosing a post-pandemic vacation are (1) the destination and (2) who you’re traveling with.

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Aspire to Inspire

  • 2021/03/24
  • by Brendon Ellis

Together with Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society, we ...

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PTO ≠ Parental Time Off

  • 2021/03/15
  • by Nina Sabarre

Of the 57% of Americans who are parents, navigating childcare outside of a pandemic is a challenge. During the current public health crisis, the “village” ...

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Cancelled. Again? Is That Possible?

  • 2021/03/15
  • by Kyle Block

What do Abe and Seuss have in common (apart from an affinity for tall hats)? Among those who have an opinion on the matter, 31% of Republicans approve ...

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History Is History

  • 2021/02/11
  • by Kyle Block

More than three-quarters of Americans support increasing the amount of Black history and non-White history that is taught in public schools.

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Cupid, the Non-Essential Worker

  • 2021/02/11
  • by Nina Sabarre

Despite 53% of Americans being married or in a domestic/civil partnership, riding solo is the most preferred way to spend this Valentine’s evening.

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The Terrible, Horrible, no Good, very Bad Year that was

  • 2021/01/14
  • by Kyle Block

As we crawl out of the dark cave that was 2020, many of us are looking forward to a brighter 2021: 76% of Americans are optimistic that 2021 will be at ...

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The Best of the Worst

  • 2021/01/12
  • by Kyle Block

We used a MaxDiff experiment to stack rank the impact of some of the most negative events of 2020.

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