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A Partridge and a Fake Tree
Ho ho ho...ld on a second. It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...
Thanksgiving 2020: Giving Thanks it’s Nearly Over
If you thought serving Tofurky was the biggest heresy to the tradition of Thanksgiving, then Thanksgiving 2020 is sure to ruffle your (turkey) feathers.
The Bare Necessities
With avocado toast and smartphones entering the cultural and generational battles of 2020, we set out to understand how Americans’ perceived necessities, conveniences, and ...
A House Divided
Cancel Me This
Hell hath no fury like a Tweeter scorned; just ask the latest targets of what has been dubbed “cancel culture.” The term describes a phenomenon where people, often celebrities, ...
Wake Up, Sheeple
The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes are the currency of ...
Defund and Protect
Cue Miley because 2020 came in like a wrecking ball. In the midst of global health and economic crises, America is finally having a reckoning with its oldest, self-inflicted ...
To Each Their Own
The previous edition of Trendlines explored how Americans’ favorability of select brands was affected by the steps brands took (or didn’t) in the wake of protests over police ...
Brands Talk the Talk
There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?