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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

A Partridge and a Fake Tree

  • 2020/12/03
  • by Brendon Ellis

It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...

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Thanksgiving 2020: Giving Thanks it’s Nearly Over

  • 2020/10/22
  • by Kyle Block

Even one month out, 24% of Americans are still unsure how they plan to celebrate this year. Among those who do have plans, more than half will not be ...

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The Bare Necessities

  • 2020/09/24
  • by Brendon Ellis

More than one-quarter of Americans who were born after 1990 believe low-cost, rapid delivery services are an inalienable right.

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A House Divided

  • 2020/09/17
  • by Nina Sabarre

Among 20 different home types common across America, the most preferred is the modest yet highly functional Farmhouse style.

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Cancel Me This

  • 2020/08/27
  • by Brendon Ellis

The debate about cancel culture is fierce, and a consensus seems distant and unlikely. In the meantime, it’s probably best to be respectful and treat ...

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Wake Up, Sheeple

  • 2020/07/16
  • by Kyle Block

The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes ...

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Defund and Protect

  • 2020/07/16
  • by Nina Sabarre

Without any explanation of what defunding entails, 44% of Americans support the concept. Among the half who were given an explanation, support for ...

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To Each Their Own

  • 2020/07/02
  • by Kyle Block

Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...

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Brands Talk the Talk

  • 2020/06/18
  • by Kyle Block

There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?

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