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TrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984
As the world awaits the award-winning A Novel by ChatGPT (insert wail about the decline of originality), it seems timely to revisit classic books you probably read in high school. ...
TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
With global temperatures rising, many places that were once lush with vegetation will become deserts. To better prepare Americans for their eventual desert lives, we conducted a ...
TrendSegments: Nostradamus Could Never
Remember in 2021 when we were all sure we’d gotten past the Bad Times? And we were rewarded with sheltering in place after having just left our shelters (#omicron), Taliban ...
TrendSegments: The Good, The Bad, and Even the Ugly
Would you sacrifice all your worldly possessions to be the modern Beethoven? Would you give up the love of family and friends to be Richie Rich Jr.? What would you really do for a ...
TrendSegments: Battle of the Band (Name)s
As the late, great Ludwig van Beethoven once said, “A band is only as good as its name.”* It only took 90 years after Beethoven’s death for the first band to be formally formed: ...
TrendSegments: Tales from the Trunk
While most of the world was anxiously awaiting a possible death sentence for American democracy last week, we must confess: We were not. Our attention was focused on coming up ...
TrendSegments: Panic! At the Deserted Island
Imagine, for a moment, you are stranded on a remote deserted island—probably 20 feet in diameter with a single palm tree (or so comics would have you believe). What survival tools ...
TrendSegments: Star Studded Streets
Stars are simply incredible. They brighten our nights, provide entertainment in the dark evenings after work, and are so incredibly dense and hot that it’s a wonder how they ...
TrendSegments: American Idol, GOAT Edition
Who is the greatest singer of all time? Since we unfortunately have not (yet) developed the technology to reanimate the corpses of late, legendary musical performers in order to ...
