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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: Metaverse—Fad or Fade?

  • 2022/09/21
  • by Cory Manento

Do people think the metaverse is a passing fad, or something with a little more staying power?

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TrendSegments: Time to Retire, Grandpa

  • 2022/09/08
  • by Cory Manento

Among those who are currently employed, 32% are at least somewhat worried about losing their job.

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TrendSegments: Rob Me Once, Shame On Me

  • 2022/08/17
  • by Cory Manento

A man has a sign saying, “I will rob anyone who comes near me.” Your friend approaches him. The man robs your friend. Whose fault is the robbery?

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TrendSegments: “I’ll Take Geography for $500.” Said No One.

  • 2022/07/21
  • by Sarah Binns

We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...

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TrendSegments: mindblown.gif

  • 2022/06/22
  • by Brendon Ellis

The most mindblowing facts? The human heart beats more than 2.5 billion times in an average lifetime and the average cloud weighs about 1.1 million pounds.

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TrendSegments: Don’t Roe it Away

  • 2022/06/08
  • by Cory Manento

Just 22% of Americans want to see the Supreme Court overturn Roe v. Wade, with Evangelicals the most supportive group (44%) based on religion.

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TrendSegments: Involvement Means Involvement

  • 2022/05/04
  • by Cory Manento

Two months after the Russian invasion of Ukraine, a majority of Americans (53%) support military involvement. Survey response.

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TrendSegments: With a Little Yelp from My Friends

  • 2022/04/21
  • by Brendon Ellis

Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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TrendSegments: What Does the Hand Say to the Face?

  • 2022/04/06
  • by Jordan Boeder

Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.

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