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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Jesus, Take the (Toyota-Branded) Wheel

  • 2022/06/22
  • by Cory Manento

When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

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Tell Tales of Wedding Bells

  • 2022/06/22
  • by Jordan Boeder

80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

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TrendSegments: mindblown.gif

  • 2022/06/22
  • by Brendon Ellis

The most mindblowing facts? The human heart beats more than 2.5 billion times in an average lifetime and the average cloud weighs about 1.1 million pounds.

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Gun Control Is Out of Control

  • 2022/06/08
  • by Kyle Block

More Americans want to ban the sale, transfer, and ownership of guns than actually own them; nearly 50% of gun owners think regulations are lenient.

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You Wanna Pizza Me?

  • 2022/06/08
  • by Cory Manento

New York City (36%) outpaces Chicago (20%) and Detroit (4%) as the American city with the best pizza.

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TrendSegments: Don’t Roe it Away

  • 2022/06/08
  • by Cory Manento

Just 22% of Americans want to see the Supreme Court overturn Roe v. Wade, with Evangelicals the most supportive group (44%) based on religion.

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A Dream Worth Not Remembering

  • 2022/05/18
  • by Jordan Boeder

78% of Americans would rather experience and forget their dream vacation than remember a boring vacation. Conjoint experiment analysis. Survey research.

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You Don't Need to Look to the Night Sky to See the Little Tipper

  • 2022/05/18
  • by Sarah Binns

A mere 21% of Americans would like to abolish the institution of tipping in restaurants. Survey research. Data science.

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Launch Twitter Into Space

  • 2022/05/04
  • by Cory Manento

Elon Musk's Twitter purchase. A plurality of Americans (45%) and a majority of Twitter users (58%) think Musk’s purchase will benefit the platform.

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