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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

We’re Sorry, Judge Jackson, We Are (Maybe) for Real

  • 2022/05/04
  • by Sarah Binns

Americans support Judge Ketanji Brown Jackson's as US Supreme Court Justice, but through a list experiment we saw private vs public thoughts differed.

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TrendSegments: Involvement Means Involvement

  • 2022/05/04
  • by Cory Manento

Two months after the Russian invasion of Ukraine, a majority of Americans (53%) support military involvement. Survey response.

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Contentment Is the Greatest Resource

  • 2022/04/21
  • by Jordan Boeder

Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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No, You're at War with Eurasia

  • 2022/04/21
  • by Sarah Binns

Nearly one-third of Independents (30%) view their political adversaries as “Evil,” compared to only 18% of Democrats and 22% of Republicans.

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TrendSegments: With a Little Yelp from My Friends

  • 2022/04/21
  • by Brendon Ellis

Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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Vampires Could Be Morning People Now

  • 2022/04/06
  • by Sarah Binns

Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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Let's Get Metaphysical

  • 2022/04/06
  • by Cory Manento

Gradient takes a look at the Ship of Theseus philosophical question from both a generational vantage point and a 21st (or is that 22nd?) century view.

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TrendSegments: What Does the Hand Say to the Face?

  • 2022/04/06
  • by Jordan Boeder

Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.

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The Crysus of Public Educashun

  • 2022/03/16
  • by Jordan Boeder

Americans cite shortage of qualified school staff, lack of job skills training, and student violence as the most pressing issues for public education.

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