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Keep the Classics, Ya Filthy Animals
While your belief in Santa Claus may wane over time, your love for The Santa Clause and other Christmas classics will surely never die (except Die Hard, ironically). But which ...
TrendSegments: Chill-Seeking
How many adrenaline junkies are in our midst? Americans may be less thrill-seeking than they are thrill-take-it-if-the-opportunity arises as 64% have ridden roller coasters, and a ...
Gendered-nation X
Language is often the venue for societal changes. Take for example the rise of feminism and the transformation of gendered job titles (e.g., stewardess → flight attendant; ...
Christmas is for the Kids
TrendSegments: Americans Say Yippie-Kay-Nay
Every Christmas, the same old questions arise. Is Santa real? Will Dad come home this year? Is Die Hard a Christmas movie? Worry no longer because we have the answer to the most ...
Omicron: The Worst Transformer
If Americans have learned anything during the pandemic, it’s that there are more Greek letters than just those adorning mansions and beer (and other) bongs along Frat Row. While ...
What’s the Zodiac Sign for Gullibility?
Asking someone about their Zodiac sign can tell you a lot about the person. What, exactly, it can tell you is entirely unclear.
TrendSegments: How Much Quid to Play Some Squid...Games
Do you wanna play a game? How about a squid game? Among the 65% of Americans who have watched the hit Netflix series Squid Game, a third said they would partake in such an event. ...
American Workforce Priorities: flexible offices and drawstrings
Together with Populace, we conducted the inaugural Workforce Priorities Index to capture what Americans really want out of their jobs. To get right to it, the answer is not ...