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Self-Driving Cars: Ethical robots in disguise
Self-driving cars make the future so bright we’ll all need tinted windows. No more drunk driving, waiting until you get home to eat soup, or deciding whether to plow into the ...
Santa Claus Might Be Coming to Town
Even if the vast majority of Americans will never accept Christmas tunes before their Turkey-day feast, many still recognize the importance of getting ahead of holiday shopping. ...
TrendSegments: The Rise of the Reboots
What’s the greatest gift of the holiday season? Sorry, Tiny Tim, it’s not the Christmas spirit. The best presents are the action-packed, rock-em sock-em blockbusters!
Put Universal Health Care on Elon's Tab
Democrats are looking to vote in Congress this week on a $1.75 trillion social safety net bill that includes funding for child care, universal pre-K, and addressing climate ...
TrendSegments: So... Do You Come Here Often?
The last TrendSegments quantified the meaning of “probably,” going viral on Reddit in the process. This time around, we’re getting precise about time. What, exactly, does it mean ...
Dawn of the Tread(mill)
As the holidays near, beach bod maintenance gets harder and bodies get softer. So who are the dedicated gym rats and who’s going to let it fall by the waist-side?
Trans-itioning Mindsets
As disco can attest, seemingly entrenched norms and constructs can become increasingly questioned as society progresses. For years, the U.S. grappled with accepting alternatives ...
Halloween Party or Just You and a Smartie?
Late October fun isn’t just for the kiddos. It’s also for cosplayers, candy enthusiasts, horror movie buffs, and people who somehow can continue to take four hours out of every ...
Ghosting is a Real Problem
We’ve officially entered the most magical time of the year when it becomes socially acceptable to watch terrible horror films. But how many Americans are actually seeing dead ...
