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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Self-Driving Cars: Ethical robots in disguise

  • 2021/11/18
  • by Jordan Boeder

Self-driving cars need ethics, too. If there's more than a 20% chance of killing a pedestrian, Americans prefer their car swerve and risk their own death.

Read more

Santa Claus Might Be Coming to Town

  • 2021/11/03
  • by Brendon Ellis

Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.

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TrendSegments: The Rise of the Reboots

  • 2021/11/03
  • by Jordan Boeder

Americans love sequels, prequels, and reboots! Well, not all sequels and reboots.

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Put Universal Health Care on Elon's Tab

  • 2021/11/03
  • by Cory Manento

Americans are IN on universal health care and suitable housing for the elderly and homeless, and OUT on universal pre-K and paid parental/medical leave.

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TrendSegments: So... Do You Come Here Often?

  • 2021/10/20
  • by Cory Manento

What, exactly, does it mean when mom says it wouldn’t kill you to call once in a while, or when your significant other accuses you of constantly snoring?

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Dawn of the Tread(mill)

  • 2021/10/20
  • by Jordan Boeder

The most common reason Americans don't like to work out? They simply do not enjoy physical activity (33%).

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Trans-itioning Mindsets

  • 2021/10/20
  • by Jordan Boeder

The country is deeply divided on the topic of gender transition: 49% of Americans believe that medical gender transitions should be allowed.

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Halloween Party or Just You and a Smartie?

  • 2021/10/20
  • by Cory Manento

49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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Ghosting is a Real Problem

  • 2021/10/06
  • by Cory Manento

Forty-five percent of Americans believe in ghosts, but those with lower educational attainment are significantly more likely to believe.

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