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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Americans’ Summer Love Is... Fall?

  • 2021/09/10
  • by Cory Manento

Just 34% think late August is too soon to begin selling pumpkin products.

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Critical of Critical Race Theory?

  • 2021/08/27
  • by Cory Manento

The vast majority of Americans (67%), even most Republicans (53%), agree with the spirit of critical race theory, as long as you don’t call it that.

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It Was the Best of Times, it Was the Worst of Times

  • 2021/08/27
  • by Jordan Boeder

It turns out the events of Carrie are not based on a true story for most Americans: 57% had a positive overall experience in high school.

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64% of Americans: Pass that Law (or Joint)

  • 2021/08/27
  • by Jordan Boeder

Despite the large majority (64%) in favor of bringing the grasses to the masses, Congress is still harshing voters’ mellow. Why? Americans have thoughts.

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No New Friends!

  • 2021/08/13
  • by Jordan Boeder

The average American has 4 good friends. Luckily, a few good friends goes a long way with 63% of Americans satisfied with their number of friends.

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Seltzer = The Fountain of Youth

  • 2021/08/13
  • by Jordan Boeder

If offered a magical elixir to live forever, would you take it? Sixty percent of Americans said they would drink the infini-tea.

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Astronauts or A$$tronauts

  • 2021/08/13
  • by Jordan Boeder

For 43% of Americans, seeing Jeff Bezos and Richard Branson launch themselves into space was thought to be a good use of public corporate funding

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The Handiest Generation

  • 2021/07/22
  • by Cory Manento

Americans, on average, agreed they could complete 5.5 of the 15 presented tasks without hiring a professional.

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Americans Want to Boycott the Olympics, but They'll Still Watch

  • 2021/07/22
  • by Cory Manento

Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...

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