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Americans’ Summer Love Is... Fall?
Critical of Critical Race Theory?
An anti-woke chorus of Americans are advocating against teaching Critical Race Theory (CRT) in public schools. What is less clear is whether the anti-CRT crowd disagrees with the ...
It Was the Best of Times, it Was the Worst of Times
Keeping with the dazed and confused theme, we asked Americans to crack open their metaphorical yearbooks and reminisce about their high school days. It turns out the events of ...
64% of Americans: Pass that Law (or Joint)
Back in February, we took a blunt look at Americans’ views of the health and societal benefits of marijuana. This time around, we’re zooming in on the politics of legalization.
No New Friends!
Sure, most of us have thousands of friends on social media, but how many good friends do people have? Well, it turns out you could probably divide your total number of Facebook ...
Seltzer = The Fountain of Youth
If offered a magical elixir to live forever, would you take it? Sixty percent of Americans said they would drink the infini-tea. Yet, this was only the case if they would live in ...
Astronauts or A$$tronauts
Space travel = cool. Billionaires = lame. Space traveling billionaires = meh. For 43% of Americans, seeing Jeff Bezos and Richard Branson launch themselves into space was thought ...
The Handiest Generation
We’ve all been there. You just moved to a new place, and you’re eager to hang up your wall decor so your kitchen doesn’t feel like the inside of a Wendy’s. In your hastiness you ...
Americans Want to Boycott the Olympics, but They'll Still Watch
After the Olympics became one of the many things that COVID completely ruined in 2020, we are about to be treated to an Olympics during an odd-numbered year for the first time ...
