- Aging
- Brands
- Business
- conjoint
- Consumers
- COVID
- criminal justice
- Culture
- economy
- Education
- Employment
- Entertainment
- environment
- experiment
- Family
- food
- Gradient In The Wild
- health & wellness
- Holiday
- Inside Gradient
- Leisure
- lifestyle
- List Experiment
- MaxDiff
- message-testing
- Movies
- music
- Out There
- Personality
- politics
- Relationships
- Research & Development
- retrospective
- Science
- Seasonal
- segmentation
- Society
- Sports
- Tech
- travel
- TrendSegments
- World
Are Santa's Cookies Tracked, Too?
In the wake of historically massive data breaches, increasingly frequent ransomware attacks, and scandalous misuses of social media user data, technology companies are facing ...
Will Dunk for Food
On Monday, June 21st, the Supreme Court of the United States unanimously ruled that the body governing college sports, the National Collegiate Athletic Association (NCAA), cannot ...
Don’t Feel Bad, Music Peaked in High School, Too
What’s the best era of music? Do people prefer to moonwalk or would they rather be Walking on the Sun? (We would like to issue a formal apology for referencing MJ and Smash Mouth ...
Crush it At Your Next Backyard BBQ
Summer is here. For many Americans, that means more sunscreen, flip flops, chlorine exposure, and – when we get a break from climate change-induced scorching-hot temps – backyard ...
Americans Don’t Want to Party with the Other Party
By some measures, the U.S. is more polarized than at any point since the Civil War. No, we’re not talking about the debate over whether Tom Brady is the GOAT or whether the dress ...
We All Scream for Streaming
Video streaming might feel familiar and practiced. But in the not-so-distant past, we drove to Blockbuster to rent flimsy plastic boxes with even flimsier film inside. And while ...
The Pandemic and the Patriarchy
Life is returning to a pre-pandemic normal. Discarded masks clutter junk drawers in states from coast to coast. Americans can enjoy In the Heights shoulder-to-shoulder without ...
What to Expect When You’re Expecting Inflation
Death, taxes, and...buying stuff to stay alive. All of these are unavoidable (unless you’re completely off the grid, in which case, thanks for somehow checking out Trendlines). As ...
I Want to Believe
2021 is the year of acronyms: SPAC. NFT. And joining the ranks is another acronym classic — UFOs (aka, UAPs) — which are making their once-a-decade appearance in the news cycle. ...