- Aging
- Brands
- Business
- conjoint
- Consumers
- COVID
- criminal justice
- Culture
- economy
- Education
- Employment
- Entertainment
- environment
- experiment
- Family
- food
- Gradient In The Wild
- health & wellness
- Holiday
- Inside Gradient
- Leisure
- lifestyle
- List Experiment
- MaxDiff
- message-testing
- Movies
- music
- Out There
- Personality
- politics
- Relationships
- Research & Development
- retrospective
- Science
- Seasonal
- segmentation
- Society
- Sports
- Tech
- travel
- TrendSegments
- World
From Watershed Moment to Watergate
If the intent of President Trump and the extremists who ransacked the US Capitol last week was to further question the integrity of the 2020 election...well, it didn’t work. ...
The Terrible, Horrible, no Good, very Bad Year that was
The Best of the Worst
With 2020 in the rearview mirror, we’re going all-in on the “WTF just happened?” narrative. Sure, COVID-19 made 2020 a challenging year, but it’s not all the pandemic’s fault; ...
Trendlines Superlatives
Here we are at the 20th edition to round out 2020.
SCOTUS Scramble
It seems that all three branches of government were on the ballot this year. With the passing of Associate Justice Ruth Bader Ginsburg just weeks before the November 3, 2020 ...
A Partridge and a Fake Tree
Ho ho ho...ld on a second. It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...
Let’s Plan on Making a Plan
With the election over — well sort of — it is time to look to the future. We asked Americans what they would like their elected leaders to prioritize over the next four years. ...
A Poll of Polls
As a company that exists to make the uncertain a little more certain, we rely heavily upon survey research (e.g., Trendlines) to make sense of the world. Our perceptions of ...
Are We There Yet? … Actually, Yes, Almost
In case you weren’t aware, the pandemic is still a thing. November 4th came and went; and no, the virus didn’t “go away.” In fact, the United States is hitting record numbers of ...