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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

From Watershed Moment to Watergate

  • 2021/01/14
  • by Brendon Ellis

Then we have the armed insurrection of the US Capitol. Ready for a little blame game? While 72% of Democrats believe Donald Trump is to blame, only 24% of ...

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The Terrible, Horrible, no Good, very Bad Year that was

  • 2021/01/14
  • by Kyle Block

As we crawl out of the dark cave that was 2020, many of us are looking forward to a brighter 2021: 76% of Americans are optimistic that 2021 will be at ...

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The Best of the Worst

  • 2021/01/12
  • by Kyle Block

We used a MaxDiff experiment to stack rank the impact of some of the most negative events of 2020.

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Trendlines Superlatives

  • 2021/01/06
  • by Kyle Block

Although there may not be much to look back on this year outside of work, we wanted to bring back some of our favorite stories for a little preemptive ...

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SCOTUS Scramble

  • 2020/12/03
  • by Kyle Block

Regardless of what they read, Americans’ perceptions of Justice Amy Coney Barret did not budge.

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A Partridge and a Fake Tree

  • 2020/12/03
  • by Brendon Ellis

It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...

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Let’s Plan on Making a Plan

  • 2020/12/03
  • by Kyle Block

We asked Americans what they would like their elected leaders to prioritize over the next four years. Americans of all ages prioritize developing a ...

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A Poll of Polls

  • 2020/11/19
  • by Kyle Block

Yet even after 2016’s polling oopsie, only 19% of Americans deeply questioned the accuracy of the pre-election 2020 polls.

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Are We There Yet? … Actually, Yes, Almost

  • 2020/11/19
  • by Brendon Ellis

In the past two weeks, both Pfizer and Moderna reported very promising results of their Phase III clinical trials.

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