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WFH = Work from Home or Work from Hell?
About half (51%) of employed Americans are still working from home (or that sad, pixelated beach in Zoom backgrounds). With a planning effort equal to that of the annual office ...
Lockdown to Get Down
No travel. No sports. No restaurants. No fun.
How Will Work Work?
As a permanent, distributed workforce specializing in helping organizations make hard decisions a little less hard, we felt uniquely positioned to answer the question: What perks ...
Go Forth and Vote (Despite the Whole Pandemic Thing)
In less than 100 days, there will be this thing called an election. Despite all the uncertainty of 2020, participating in democracy is one thing we can do to help shape the ...
Toga! Toga!
We partnered with Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives, to investigate what Americans want out of higher ...
Wake Up, Sheeple
The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes are the currency of ...
There's No Patch For This
Remember when your first born child took her first steps? Or the last conversation you had with your parents? You don’t, eh? You’re likely one of the 41% of Americans who report ...
Defund and Protect
Cue Miley because 2020 came in like a wrecking ball. In the midst of global health and economic crises, America is finally having a reckoning with its oldest, self-inflicted ...
No, Kids, We’re Not There Yet.
In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available.
