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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: The Good, The Bad, and Even the Ugly

  • 2022/12/21
  • by Brendon Ellis

People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).

Read more

2022: ICYMITE (In Case You Missed It: Trendlines Edition)

  • 2022/12/21
  • by Sarah Binns

What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help.

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Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?

  • 2022/12/07
  • by Jordan Boeder

Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...

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Why So Blue, Twitter Blue?

  • 2022/12/07
  • by Cory Manento

A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.

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TrendSegments: Battle of the Band (Name)s

  • 2022/12/07
  • by Jordan Boeder

Americans voted The Rolling Stones as the best band name, followed by the Beatles, and Earth, Wind, and Fire. Sure, Jan.

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California Dreamin’: Boom or Bust

  • 2022/11/16
  • by Jordan Boeder

More Americans (16%) chose California as the best destination for food than any other state in the union.

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Foosball Is the Devil

  • 2022/11/16
  • by Brendon Ellis

Regardless of what Americans know about Qatar, more than half of sports viewers don’t expect they’ll watch any World Cup matches.

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TrendSegments: Tales from the Trunk

  • 2022/11/16
  • by Kyle Block

We adopted a baby elephant from the Sheldrick Wildlife Trust on our Gradient reunion in Kenya.

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Screwed! At the Midterms

  • 2022/11/02
  • by Cory Manento

64% of Americans think the 2022 midterm election is more important than the average one, 29% say it is about average, and 6% say it is less important.

Read more
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