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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Tell Tales of Wedding Bells

  • 2022/06/22
  • by Jordan Boeder

80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

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Christmas is for the Kids

  • 2021/12/08
  • by Jordan Boeder

On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.

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Santa Claus Might Be Coming to Town

  • 2021/11/03
  • by Brendon Ellis

Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.

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iPhone the 13th

  • 2021/10/06
  • by Brendon Ellis

Most smartphone purchase decisions are driven by two factors: price and brand. As long as the brand in question is Apple.

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Price ≠ Hype

  • 2021/05/20
  • by Stefan Musch

Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.

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Energy Efficiency Class Wars

  • 2021/05/20
  • by Kyle Block

Wealthy households are no more likely than moderate income households to be concerned about their contribution to climate change...

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Jolene, Jolene, Pay Me to Get the Vaccine

  • 2021/05/07
  • by Kyle Block

Vaccine-hesitant Americans would need to be paid $244 more to receive it than the Pfizer vaccine

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Easy Come, (Not So) Easy Go

  • 2021/04/21
  • by Kyle Block

As of early April, 67% of Americans report their household has received a stimulus check.

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Portion Problems

  • 2021/04/21
  • by Brendon Ellis

Americans and portion sizes have always had a tenuous relationship, and as surely as you can get a 30 oz Coca-Cola from McDonald’s for a dollar, portion ...

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