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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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  • Society (55)
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See all

Gun Control Is Out of Control

  • 2022/06/08
  • by Kyle Block

More Americans want to ban the sale, transfer, and ownership of guns than actually own them; nearly 50% of gun owners think regulations are lenient.

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TrendSegments: Don’t Roe it Away

  • 2022/06/08
  • by Cory Manento

Just 22% of Americans want to see the Supreme Court overturn Roe v. Wade, with Evangelicals the most supportive group (44%) based on religion.

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You Don't Need to Look to the Night Sky to See the Little Tipper

  • 2022/05/18
  • by Sarah Binns

A mere 21% of Americans would like to abolish the institution of tipping in restaurants. Survey research. Data science.

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Let's Get Metaphysical

  • 2022/04/06
  • by Cory Manento

Gradient takes a look at the Ship of Theseus philosophical question from both a generational vantage point and a 21st (or is that 22nd?) century view.

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Puttin' Putin in His Place

  • 2022/03/02
  • by Jordan Boeder

Almost half of Americans (45%) support U.S. military involvement in the Russian-Ukrainian conflict.

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Rogue Rogan

  • 2022/03/02
  • by Jordan Boeder

More than half of Americans (56%) agree that social media platforms and streaming services bear responsibility for preventing misinformation related to ...

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Masked Crusader or Mask Crusaders?

  • 2022/02/16
  • by Brendon Ellis

With the exception of some outdoor spaces, adults prefer mask mandates in all proposed locations. Americans especially support masks in tight spaces.

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Giving is Living

  • 2022/02/02
  • by Nina Sabarre

In 2021 26% of Americans donated to a charitable organization at least once a month. Thirty-two percent of men donated monthly, compared to 20% of women.

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A Year in Song

  • 2022/01/19
  • by Jordan Boeder

Americans view the death toll surpassing 800,000 as the most impactful event of 2021.

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