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No Year's Resolutions
According to the Organismic Theory in Psychology, and maybe some yoga instructors who take their job too seriously, human beings naturally strive for growth and ...
Gendered-nation X
Language is often the venue for societal changes. Take for example the rise of feminism and the transformation of gendered job titles (e.g., stewardess → flight attendant; ...
Omicron: The Worst Transformer
If Americans have learned anything during the pandemic, it’s that there are more Greek letters than just those adorning mansions and beer (and other) bongs along Frat Row. While ...
What’s the Zodiac Sign for Gullibility?
Asking someone about their Zodiac sign can tell you a lot about the person. What, exactly, it can tell you is entirely unclear.
Trans-itioning Mindsets
As disco can attest, seemingly entrenched norms and constructs can become increasingly questioned as society progresses. For years, the U.S. grappled with accepting alternatives ...
It Was the Best of Times, it Was the Worst of Times
Keeping with the dazed and confused theme, we asked Americans to crack open their metaphorical yearbooks and reminisce about their high school days. It turns out the events of ...
No New Friends!
Sure, most of us have thousands of friends on social media, but how many good friends do people have? Well, it turns out you could probably divide your total number of Facebook ...
The Pandemic and the Patriarchy
Life is returning to a pre-pandemic normal. Discarded masks clutter junk drawers in states from coast to coast. Americans can enjoy In the Heights shoulder-to-shoulder without ...
