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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

No Year's Resolutions

  • 2022/01/12
  • by Jordan Boeder

Eating healthier (53%), exercising (52%), and improving finances (46%) are the most common resolutions. So gather up your produce coupons and jog to the ...

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Gendered-nation X

  • 2021/12/22
  • by Cory Manento

When describing someone of Latin American origin or descent, 75% of Americans never use the term Latinx. And 20% include pronouns in their email signature.

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Omicron: The Worst Transformer

  • 2021/12/08
  • by Kyle Block

Eighty-percent are at least a little bit afraid, but those who received the J&J vaccine are significantly more afraid than all other vaccine recipients.

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What’s the Zodiac Sign for Gullibility?

  • 2021/11/18
  • by Jordan Boeder

The 36% of Americans who agree that Zodiac signs determine a person's personality are more likely to believe a made-up horoscope accurately describes them.

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Trans-itioning Mindsets

  • 2021/10/20
  • by Jordan Boeder

The country is deeply divided on the topic of gender transition: 49% of Americans believe that medical gender transitions should be allowed.

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It Was the Best of Times, it Was the Worst of Times

  • 2021/08/27
  • by Jordan Boeder

It turns out the events of Carrie are not based on a true story for most Americans: 57% had a positive overall experience in high school.

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No New Friends!

  • 2021/08/13
  • by Jordan Boeder

The average American has 4 good friends. Luckily, a few good friends goes a long way with 63% of Americans satisfied with their number of friends.

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The Pandemic and the Patriarchy

  • 2021/06/18
  • by Catherine Wagner

Women are twice as likely to report having experienced depressive symptoms (29%) during the pandemic compared to men (14%).

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Jury of Public Opinion

  • 2021/05/20
  • by Kyle Block

In a rare display of unity, 77% of Americans consider Derek Chauvin guilty — including 53% of Republicans — while 10% consider him innocent.

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