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TrendSegments: So You're Telling Me There's a Chance!
As regular Trendlines readers know, we are obsessed with precision. Unfortunately, language is filled with imprecision. If everyone says they are probably coming to my dinner ...
iPhone the 13th
It’s that time of year again. Crunchy leaves gently tumble to the ground, pumpkin spice wafts out of your corner Starbucks, and Apple unveils the latest iPhone. The iPhone 13 is ...
Infrastructure Week. Again.
After at least nine “Infrastructure Weeks” during the Trump presidency, Groundhog Day has arrived (again) during the Biden administration with the Senate passing a $1.5 trillion ...
TrendSegments: Ultimate Superhero Faceoff
For centuries (well, maybe decades) people have been captivated by the age-old question: Who is the most powerful superhero of them all? Using sets of randomly generated teams of ...
The DNA of a Sports Fan
Did you happen to notice all the new people rocking Milwaukee Bucks jerseys after they won the championship this year? Or the sudden influx of Tampa Bay Buccaneers gear after ...
“We are Young” by fun. (feat. Allergies)
Recently, we took a deep dive into Americans’ stomachs to figure out what makes vegetarians and carnivores tick. It was dark in there, so we’ve emerged donning our tiny ...
With Great Power Comes Great Sentimentality
What would be your superhero origin story? If a film was made about it, would it be one of those ones where they spend half the movie showing you slowly discovering how to use ...
What Puts the D-I-E in Diet?
Walking into a Burger King today is a rather different experience than it was just a few short years ago. It’s hard to say what time travelers from 2018 would be most surprised to ...
Love to See U.S. Go, Hate to Watch U.S. Leave
On August 30th, following an order from President Biden, U.S. military forces completed their long-anticipated withdrawal from Afghanistan. The move ended a war that lasted almost ...
