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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: So You're Telling Me There's a Chance!

  • 2021/10/06
  • by Jordan Boeder

Turns out, definitely does not mean definitely. Definitely is only perceived as a 100% guarantee that something will happen for about half of Americans.

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iPhone the 13th

  • 2021/10/06
  • by Brendon Ellis

Most smartphone purchase decisions are driven by two factors: price and brand. As long as the brand in question is Apple.

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Infrastructure Week. Again.

  • 2021/10/06
  • by Cory Manento

​​Americans believe that allocating funds to upgrading the nation's drinking water is the most important part of the infrastructure bill.

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TrendSegments: Ultimate Superhero Faceoff

  • 2021/09/24
  • by Jordan Boeder

When it comes to winning a fight, Americans value heroes with superhuman strength, superhuman wealth, and superhuman popularity.

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The DNA of a Sports Fan

  • 2021/09/24
  • by Jordan Boeder

Americans love themselves a hometown favorite team (particularly if that team is a championship contender).

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“We are Young” by fun. (feat. Allergies)

  • 2021/09/24
  • by Brendon Ellis

Americans 45 and younger are significantly more likely to report having a food intolerance compared to their older counterparts.

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With Great Power Comes Great Sentimentality

  • 2021/09/24
  • by Cory Manento

When given the option to describe the first action they would take with their new powers, Americans had some interesting (and heartbreaking) things to say.

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What Puts the D-I-E in Diet?

  • 2021/09/10
  • by Brendon Ellis

80% of vegans and vegetarians are somewhat or very satisfied with their diets – a significantly higher proportion than the 66% of carnivores.

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Love to See U.S. Go, Hate to Watch U.S. Leave

  • 2021/09/10
  • by Cory Manento

59% of Americans want the U.S. to make like a tree and get out of Afghanistan. Just not like that.

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