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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (39)
    • politics (34)
    • COVID (32)
    • Consumers (28)
    • TrendSegments (18)
    • lifestyle (18)
    • economy (16)
    • Entertainment (14)
    • Holiday (13)
    • food (13)
    • health & wellness (13)
    • Culture (11)
    • Tech (9)
    • Brands (8)
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    • Out There (7)
    • retrospective (7)
    • Science (6)
    • Business (5)
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    • Sports (5)
    • criminal justice (5)
    • Movies (4)
    • World (4)
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    • Gradient In The Wild (3)
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    • Leisure (2)
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    • Research & Development (2)
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    • Aging (1)
    • Inside Gradient (1)
    • MaxDiff (1)
    • conjoint (1)
    See all

    Are We There Yet? … Actually, Yes, Almost

    • 2020/11/19
    • by Brendon Ellis

    In the past two weeks, both Pfizer and Moderna reported very promising results of their Phase III clinical trials.

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    Did Someone Move the Finish Line?

    • 2020/10/22
    • by Kyle Block

    One month later and here we are again to share projections for the development of a vaccine and a return to economic normal.

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    Finally, We’ve (Sort of) Plateaued

    • 2020/08/27
    • by Kyle Block

    Predicted vaccine availability has seen a big drop to just north of 14 months from July’s 17 months

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    No, Kids, We’re Not There Yet.

    • 2020/07/02
    • by Kyle Block

    In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available. ...

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    The Great Panpression

    • 2020/06/05
    • by Kyle Block

    With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many.

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    Saving For a Rainy Day/Week/Month/Year

    • 2020/05/21
    • by Kyle Block

    The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?

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    Are We There Yet?

    • 2020/04/24
    • by Thomas Vladeck

    Americans 65 and older think the economy will return to normal activity more than a month later than Americans aged 18-30 (6.8 vs 5.5 months).

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