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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum

  • 2023/01/19
  • by Jordan Boeder

We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!

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You Wanna Pizza Me?

  • 2022/06/08
  • by Cory Manento

New York City (36%) outpaces Chicago (20%) and Detroit (4%) as the American city with the best pizza.

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You Don't Need to Look to the Night Sky to See the Little Tipper

  • 2022/05/18
  • by Sarah Binns

A mere 21% of Americans would like to abolish the institution of tipping in restaurants. Survey research. Data science.

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TrendSegments: With a Little Yelp from My Friends

  • 2022/04/21
  • by Brendon Ellis

Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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Halloween Party or Just You and a Smartie?

  • 2021/10/20
  • by Cory Manento

49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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“We are Young” by fun. (feat. Allergies)

  • 2021/09/24
  • by Brendon Ellis

Americans 45 and younger are significantly more likely to report having a food intolerance compared to their older counterparts.

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What Puts the D-I-E in Diet?

  • 2021/09/10
  • by Brendon Ellis

80% of vegans and vegetarians are somewhat or very satisfied with their diets – a significantly higher proportion than the 66% of carnivores.

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Crush it At Your Next Backyard BBQ

  • 2021/07/08
  • by Cory Manento

Summer is here. For many Americans, that means more sunscreen, flip flops, chlorine exposure, and – when we get a break from climate change-induced ...

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Portion Problems

  • 2021/04/21
  • by Brendon Ellis

Americans and portion sizes have always had a tenuous relationship, and as surely as you can get a 30 oz Coca-Cola from McDonald’s for a dollar, portion ...

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