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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

From Watershed Moment to Watergate

  • 2021/01/14
  • by Brendon Ellis

Then we have the armed insurrection of the US Capitol. Ready for a little blame game? While 72% of Democrats believe Donald Trump is to blame, only 24% of ...

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SCOTUS Scramble

  • 2020/12/03
  • by Kyle Block

Regardless of what they read, Americans’ perceptions of Justice Amy Coney Barret did not budge.

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Let’s Plan on Making a Plan

  • 2020/12/03
  • by Kyle Block

We asked Americans what they would like their elected leaders to prioritize over the next four years. Americans of all ages prioritize developing a ...

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A Poll of Polls

  • 2020/11/19
  • by Kyle Block

Yet even after 2016’s polling oopsie, only 19% of Americans deeply questioned the accuracy of the pre-election 2020 polls.

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Counting on Democracy

  • 2020/11/19
  • by Nina Sabarre

While the majority of Democrats (89%) and Independents (62%) trust the 2020 presidential election results, only 35% of Republicans feel the same.

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Election Intention

  • 2020/10/08
  • by Nina Sabarre

Only 3 in 10 registered voters (30%) said they plan to vote in-person on Election Day, while another 32% plan to send their ballot by mail.

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Minority Rules

  • 2020/09/24
  • by Brendon Ellis

A plurality of Americans (49%) prefer a direct popular voting system compared to the 29% who are faithful to election tradition.

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Go Forth and Vote (Despite the Whole Pandemic Thing)

  • 2020/07/30
  • by Kyle Block

In less than 100 days, there will be this thing called an election. Despite all the uncertainty of 2020, participating in democracy is one thing we can do ...

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Power To the People

  • 2020/05/21
  • by Kyle Block

Have you ever wished that you were the one making the rules? How about the rules governing how to get through a global pandemic? Yeah, didn’t think so.

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