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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

The Gender “Return to Normal” Gap

  • 2021/06/04
  • by Cory Manento

Men think we are about a year away from returning to normal economic activity, while women predict it will take about 17 months.

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Price ≠ Hype

  • 2021/05/20
  • by Stefan Musch

Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.

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Jury of Public Opinion

  • 2021/05/20
  • by Kyle Block

In a rare display of unity, 77% of Americans consider Derek Chauvin guilty — including 53% of Republicans — while 10% consider him innocent.

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Energy Efficiency Class Wars

  • 2021/05/20
  • by Kyle Block

Wealthy households are no more likely than moderate income households to be concerned about their contribution to climate change...

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Jolene, Jolene, Pay Me to Get the Vaccine

  • 2021/05/07
  • by Kyle Block

Vaccine-hesitant Americans would need to be paid $244 more to receive it than the Pfizer vaccine

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Do I Get a Stamp?

  • 2021/05/07
  • by Catherine Wagner

Among vaccine passport skeptics, twice as many are Republicans (48%) than Democrats (23%), while 30% are Independent.

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Tesla Stock: Asset Bubble or Champagne Bubble?

  • 2021/04/21
  • by Catherine Wagner

Despite comprising a tiny portion of the US personal vehicle fleet today, 30% of Americans have considered purchasing an electric vehicle in the past two ...

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Easy Come, (Not So) Easy Go

  • 2021/04/21
  • by Kyle Block

As of early April, 67% of Americans report their household has received a stimulus check.

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Portion Problems

  • 2021/04/21
  • by Brendon Ellis

Americans and portion sizes have always had a tenuous relationship, and as surely as you can get a 30 oz Coca-Cola from McDonald’s for a dollar, portion ...

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