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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Love to See U.S. Go, Hate to Watch U.S. Leave

  • 2021/09/10
  • by Cory Manento

59% of Americans want the U.S. to make like a tree and get out of Afghanistan. Just not like that.

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Critical of Critical Race Theory?

  • 2021/08/27
  • by Cory Manento

The vast majority of Americans (67%), even most Republicans (53%), agree with the spirit of critical race theory, as long as you don’t call it that.

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64% of Americans: Pass that Law (or Joint)

  • 2021/08/27
  • by Jordan Boeder

Despite the large majority (64%) in favor of bringing the grasses to the masses, Congress is still harshing voters’ mellow. Why? Americans have thoughts.

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Americans Want to Boycott the Olympics, but They'll Still Watch

  • 2021/07/22
  • by Cory Manento

Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...

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Will Dunk for Food

  • 2021/07/08
  • by Brendon Ellis

Roughly two out of three Americans support paying college athletes (68%) compared to just 20% who oppose it.

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Americans Don’t Want to Party with the Other Party

  • 2021/06/18
  • by Cory Manento

On average, Americans feel 53 points more warmly toward their own party than the other party on the feeling thermometer.

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Death to Death Row

  • 2021/02/26
  • by Nina Sabarre

Last week, Ohio legislators introduced a bipartisan bill to say RIP to the death penalty. Although these seem to be signs that the country is changing, ...

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Impeach Me Once, Shame on You. Impeach Me Twice...

  • 2021/02/11
  • by Brendon Ellis

When privacy is guaranteed, slightly more than half of Republicans (51%) agree Trump should be convicted – more than double the percentage who publicly ...

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Divided in Sickness and in Health

  • 2021/01/29
  • by Kyle Block

Younger Americans are much more supportive than older Americans. In fact, Baby Boomers are the only age group that is less enthusiastic (only 32% approve) ...

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